Bakery Bakery – So Good You Have to Say It Twice.

Note: This video is from our previous financing round. The vision hasn’t changed. Quite the opposite: now, it’s all about scaling it up with even more momentum.

As the Board of Directors of Bakery Bakery AG, we look back with great pride on an exceptional journey: what started as a visionary idea has become an established, highly systemized and economically viable growth story in the Swiss market. Our team has proven that 100% plant-based consumption and high operational efficiency can go hand in hand. Bakery Bakery is no longer an early-stage risk, but a scalable success story with 11 top locations across Switzerland.

With this targeted financing round, we are opening the next chapter: securing the funds to accelerate the expansion of our store network and preparing for the decisive milestone of our own central production facility in 2027. This will allow us to increase our margins, strengthen our independence and secure our sustainable growth.

The Board of Directors of Bakery Bakery AG

Kevin Schmid, Hugo Schmid, Lycra Stattmann & Max Meister

Management Team❤️

Our competent six-person management team, full of experience and curiosity, is ready for more!

Anja Brugnoni: HR & finance specialist with experience in large corporations and a hands-on mindset gained from the management team of a landscaping company. Anja has now been fully committed to Bakery Bakery for four years, leading our HR and Finance departments.

Yvonne Gottraux: 14 years of self-employment in gastronomy, trained hotel specialist and Regional Sales Manager with 17 locations of a larger chain. Yvonne brings the experience and calmness that we absolutely need for our operational management.

Saba Sandahl: Young, motivated and a different thinker, Saba comes from the world of brand strategy and understands how to position a brand. With experience from Copenhagen, Stockholm and Paris, she is often a little ahead of her time as our Head of Marketing.

Martin Aegerter: As the son of a baker, he was already in the bakery at the age of 10 and knows the industry inside out. He then took a detour into retail, where Martin gained experience with new responsibilities that he can now put to good use as our Head of Product Management.

Kevin Schmid: Co-Founder and CEO, as a trained chef he knows what it takes when it comes to food. Through his many pop-ups and various projects since becoming self-employed, Kevin has become a pro in many areas and knows his way around everything from legal and finance to marketing and construction.

Lycra Stattmann: Visionary, stylish and strategically brilliant: As Co-Founder and Creative Director, Lycra shapes the soul of our brand. She leaves nothing to chance and, thanks to her sharp instincts and market knowledge, knows exactly which campaigns and store concepts will hit the mark. With her wealth of experience from the creative scene, gastronomy and retail, she creates brand experiences that set new standards and have a lasting impact on Bakery Bakery’s success.

Vision & Mission

We care and we challenge: The system behind Bakery Bakery

The fact that our products are 100% plant-based is not a loud sales argument for us, but simply a given. It is the contemporary standard for the future. Being The Vegan Bakery means one thing above all for us: Responsible choices made easy. We make it easy for people to make the right choice without compromising on taste.

The real engine behind our growth, however, is our system-oriented business model. To maintain maximum control over quality, agility and margins, we manage almost the entire value chain in-house:

• Logistics & fleet: Our own optimized logistics structures ensure seamless and efficient delivery (btw: we’ll soon even have our own electric truck - crazy!).
• Infrastructure & technology: Our own workshop enables quick maintenance and the upcycling of second-hand furniture, which we use to equip our locations.
• Administration & support: Strong in-house teams for HR, Finance and IT.
• Creation & Brand: Our own graphic design team and a 100% in-house marketing team.
• Development & know-how: Our in-house development team and Product Managers continuously work on developing and refining our recipes.
• Production: Over the course of 2027, we will also move into our own production facility, where we will establish a high degree of in-house production and further reduce our dependencies.

The focus of this round: Targeted growth for the next milestones

The expansion of our store network is the key driver of our brand’s success. Setting up a large store requires capital of approx. CHF 500,000-800,000, while a compact take-away location requires around CHF 400,000-500,000. To drive this expansion efficiently and fully realize our potential, we are pursuing a targeted growth financing round.

A strong vote of confidence: Two fantastic investors have already committed CHF 550,000 to this round. In total, three strategically well-suited major investors are already supporting us at this stage, which is a strong signal for the future of our company.

A clear focus on OOMNIUM: This financing round is deliberately different from our previous campaigns. It is structured as a targeted growth round to finance our next concrete expansion steps:

• Reliability for the crowd: We are, of course, fully honoring the subscription and pre-emption rights of our existing investors and making participation via OOMNIUM as straightforward as usual.
• A focused target: New investors who want to support our growth are also very welcome. Since we are raising exactly the capital we need for the upcoming expansion steps, we are deliberately not running a public marketing campaign.

The Roadmap to 2027

We think long term. The current bridge round secures the upcoming operational milestones, particularly the expansion of our store network.

The next strategic step has already been defined: A (final) growth round is planned for 2027. The financing structure of this round will be finalized in due course.

The funds from this future round will be specifically allocated to the final financing of our own state-of-the-art production facility as well as the targeted rollout of additional locations.

The Investment Case at a Glance