Bakery Bakery – Tasty and Responsible, Round #2!

On to the next round!  
It's been just a year since our first successful OOMNIUM campaign (you might remember it), and we’re excited to announce: we hit every single growth target we set back then. Now it’s time for the next level – once again, together with you.

For those who don’t know us yet, here’s the short version:
About five years ago, we – Lycra & Kevin – started experimenting with vegan versions of our favorite baked goods, because there just weren’t any good options. We wanted vegan croissants, chocolate croissants, cremeschnitten, and «ham croissants.» Since no one else was making them, we did it ourselves.

And that’s how Bakery Bakery was born. From a successful pop-up came a thriving business: in just a few years, we opened eight locations in four Swiss cities, at top spots in neighborhoods and train stations. And three more are coming in 2025. Wild, right?

But this funding round isn’t just about expanding to new locations. It’s about impact. We want our products to not just compete with non-vegan options – but beat them. In taste, sustainability, and health. No, we’re not going sugar-free or gluten-free. But we’ve been working on a unique process that makes dough easier to digest (think of the difference between bread and sourdough). To do that, we’re taking production into our own hands and reinventing bakery standards – once again. Sounds bold? Trust us – we’ve done it before. And broke a world record along the way.

Who We Are

Bakery Bakery now employs over 100 people – from people with lots of experience to those just starting out. What unites us is the drive to change things, push boundaries, and go the extra mile. We’re not just offering more ways to consume – we want to bring real value to our society.

We’re always thinking one step ahead. We lead, not follow.
Digitalized systems, open communication, flat hierarchies with clear structure, and a strong company culture define who we are.

Team ❤️

Kevin Schmid / Co-Founder / CEO
Sees opportunities early and makes things happen. As a trained chef and experienced entrepreneur, Kevin combines hands-on experience with vision – direct and always with a plan.

Lycra Stattmann / Co-Founder
Keeps the brand on track – creative, sharp, and focused. Lycra ensures Bakery Bakery stays true to itself and grows with purpose.

Anja Brugnoni / CFO & HR
Numbers, contracts, processes – Anja brings order. Calm, precise, and with a big-picture mindset, she keeps finance and HR running smoothly.

Saba Sandahl / CMO
Saba brings global marketing expertise to the table. She thinks strategically, acts practically – and always adds great energy.

Yvonne Gottraux / Head of Operations
Structured, experienced, and straight to the point. Yvonne keeps things moving and makes sure our stores run like clockwork.

Kaspar Aebi / Operations Manager
«Somehow it always works» sums up Käspu’s attitude. With tons of food service experience and pragmatic thinking, he handles logistics and purchasing.

Martin Aegerter / Head of Tech & Processes
Thoughtful and solution-focused. «Ägi» blends craftsmanship with systems, building processes that last.

Our Vision

«We want to make responsible consumption accessible to everyone.»

We’re working toward in-house production for most of our products. Plans for our own facility are already underway – and we’ll be using a unique, still-confidential process. What we can say: we’re tackling the issues of highly processed wheat and fast dough fermentation. Our goal: micro-bakery quality, fully vegan, made efficiently.

We’re focused on sustainability, accessibility, efficiency, and 100% transparency. We’re working to become CO₂-neutral using an innovative process – without compromising on quality. Our products aren’t just «vegan» – we compete with everyone, even the biggest names.

We believe businesses have a responsibility to act sustainably. It’s not up to the consumer alone. That’s why we’re committed to offering choices that are environmentally friendly, without sacrificing taste, quality, or health. We’re out to prove that responsible companies can succeed – and that we’re much more than just a bakery.

Sustainable business that still makes sense financially – that’s Bakery Bakery. Where you can have your cake and eat it too.

Community!

Looking Back – and Ahead

Bakery Bakery is Switzerland’s first fully vegan bakery chain. (Let that sink in!)
From the beginning, we’ve built our business with scaling in mind – broad geographic reach, maximum impact. (To be honest, not right from the *very* start – only after we had a strategy.)

We’re already well on our way to making vegan baked goods accessible across Switzerland. At eight top locations in Bern, Zurich, Winterthur, and Basel, we serve up fresh baked goods, caffeinated drinks, and curated shop items.

But if you know us, you know we’re not stopping here. In fall 2025, we’ll open three more stores. After that, we’ll target the whole Swiss market – and get our new production site running at full capacity.

Investing in Bakery Bakery means backing a bold company that’s rethinking the future. Over 700 shareholders already believe in us. Become part of our driven community, help shape change, and benefit financially from investing in an innovative, successful, and fast-growing company. We believe: sustainable investments are the future.

Your Benefits

• You get a voting share – become a co-owner of bakerybakery AG
• Your share earns dividends – profit according to your stake
• Invest CHF 1'000 or more and get a member card for a discount at all locations
• And perhaps the best part: join us at the annual shareholders’ meeting, cast your vote, and help shape the future of Bakery Bakery

So, where does the money go?