Retail theft has become one of the fastest-growing challenges in retail globally, costing the industry over CHF 150 billion every year.

Source: See Investor Pitch Deck in Investment Proposal

Current solutions like locked cabinets, security tags, and guards have become the norm, turning stores into fortresses and customers into suspects. However, these approaches come with significant drawbacks: they cause a drop in sales, require extra cost due to manual work, and create more friction in the shopper experience.

ExpertVision believes there’s a better way.

We use AI-powered computer vision to make retail safer, smarter, and more human. Imagine an invisible, always-on security team – preventing theft before it happens, empowering staff to focus on customers, and restoring trust to the shopping experience.

«We envision a theft‑free world of retail, where trusted self‑service liberates stores and empowers every honest shopper to feel safe, respected, and free to enjoy the shopping experience.»

That’s the future ExpertVision is building – today.

The Solution

ExpertVision transforms existing store cameras into intelligent, real-time theft prevention systems without facial recognition and therefore fully aligned with data protection regulations. Our Swiss-based solution is plug-and-play, privacy-first and built for scale. And it is already trusted and piloted in two major Swiss retailers!

Our proprietary (patent pending) Virtual RFID technology tracks products from shelf to checkout using only standard security cameras. Thanks to this technology, ExpertVision is able to detect potential theft cases even for hidden items, partial scans or suspicious behavior, alerting staff instantly when intervention truly matters.

Here is how Virtual RFID works:

We provide comprehensive theft detection across the entire store:

Hiding products in the aisle - Detects customers taking high-value items and tracks them through the store to the checkout
Shelf-sweep - Identifies suspicious clearing of multiple products from shelves
Self-checkout control - Monitors self-checkout stations for scanning fraud
Bottom of Basket alert - Catches items hidden under shopping carts or at the bottom of baskets
Walk Out/Push out alerts - Prevents theft attempts where customers leave without paying

Store and security employees have no support today to handle these cases. Our system offers transparent secure system to record and manage high number of cases across bigger organisation.

ExpertVision’s Alert and Case management platform

Market Numbers & Potential

Global retail theft: >CHF 150 billion in losses (2025 est., NRF)
AI video analytics market: >CHF 10 billion globally, 22% CAGR (Deloitte 2024)
Addressable European market: >CHF 3 billion across DACH, FR, ES, UK
Target: 2,000 stores, CHF 12 million ARR by 2030
As automation, self-checkout, and compliance reshape the industry, ExpertVision stands where security, technology, and trust meet – delivering instant ROI using what retailers already own.

Competitive Advantage

Where others rely on tags and barriers, ExpertVision uses ethical AI.

«Virtual RFID»: Unique computer vision tracking, no sensors or personal data
Comprehensive coverage: In-aisle, exit, self-checkout, and internal theft
Low false alert rate: Higher precision, less staff fatigue
Swiss & EU compliance: Fully GDPR/nFADP certified
Proven integrations: Trusted by leading Swiss retailers
Hybrid cloud or on-premis setup: Flexibility and data sovereignty

The People Behind

A team where technology meets retail and computer vision expertise:

Alejandro Garcia: Award winner and ex-ETH spin-off CEO start-up builder. 7 years in AI and Computer Vision for retail, including Grab & Go stores and strong know-how in «Retail Tech».
Maté Varga: Former Digital Platforms Director with extensive retail sales and service experience, specializing in strategy development and scalable operations. Managed Auchan and Group Delhaize.
David Millian: 15 years of experience in computer vision development. Former startup CTO with expertise in building high-performing teams and scalable solutions.
Supported by a network of advisors in data protection, enterprise security, and retail operations

Together, we blend deep-tech innovation with Swiss reliability!

Roadmap

Our five-year roadmap charts a clear growth trajectory across four key dimensions. The product portfolio will evolve from security apps to retail operations and analytics capabilities, while our geographic footprint expands from Switzerland to Europe and ultimately the Americas. We project significant scaling from 50 to 2,000 stores, driven by our transition to a self-service SaaS model in 2028. Financially, we aim to break-even at CHF 7M ARR in 2029. And by 2030 we will reach CHF 12M ARR, leading AI security suite for global retail.

2025:

Launch 3 security apps with 1st product ready
Projects with some of the largest retailers in Switzerland
Focus market: Switzerland (CH)

2026:

Expand to 7 security apps with scalable product ready
Grow to 50 stores, reach CHF 220k revenue
Approach international retailers
Expand focus markets to CH, ES

2027:

Reach enterprise readiness (ISO. SOC2)
Grow to 150 stores with MRR growth
Approach international retailers
Expand focus markets to DACH, FR, ES

2028:

Scale to 10 security apps with cloud roll-out
Reach 400 stores
Expand focus markets to DACH region, ES, FR, UK, MX

2029:

Introduce retail operations apps
Launch self-service SaaS model
Grow to 1,200 stores with self-service SaaS
Achieve CHF 7M ARR (break-even milestone)
Focus market: Europe-wide, US, MX

2030:

Add analytics apps to product suite
Reach 2,000 stores
Achieve CHF 12.8M ARR
Expand focus markets to USA and Mexico

Each year builds on data, partnerships, and automation - scaling fast, sustainably, and profitably.

Business Model

ExpertVision runs a modular SaaS model:

Monthly subscription: CHF 300-1,500 per store
Paid pilot projects (optional): CHF 3,000-50,000
Focus on specific retail verticals with 50+ stores
Upsell potential: adding new security apps & retail analytics modules
>75% gross margin, >10x CLV/CAC ratio, recurring revenues with long-term contracts
High retention. Predictable growth. Real scalability.

Reasons to Invest

ExpertVision tackles one of retail’s biggest unsolved problems. A CHF 150 billion global loss that keeps growing every year. With a proven product already protecting stores from some of Switzerland’s largest retailers, the company stands at the tipping point of commercial scale. Its «Virtual RFID» technology replaces outdated tags and locks with pure intelligence: privacy-first, hardware-light, and incredibly accurate.
The business model is built for growth. Recurring SaaS revenues, high margins, and strong retention - with a pipeline of enterprise clients and international expansion already underway. Every store that connects becomes part of a self-learning network that grows in efficiency and value.
Behind the technology stands an experienced founding team with over fifteen years in AI and retail innovation. We are also supported by advisors from enterprise, compliance, and security. Together, we are transforming loss prevention into an intelligent, automated service that pays for itself.
ExpertVision is more than a tech company. It’s a movement toward safer, smarter, more human retail - one that protects profits while preserving freedom. Investing now means joining this transformation at the moment it begins to scale.

ExpertVision AI – Targeting Retail Theft Surge

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