Sundays Success 

Sundays Beverage AG is an award-winning, craft Ready-To-Drink (RTD) brand. It was established in 2020 by three female founders in Zürich. The focus is on mindful indulgence, environmental sustainability, and pushing the boundaries of what a beverage brand can be. They hit the ground running, launching a bunch of popular hard seltzers and hard ice teas, getting national retail presence at COOP and Globus, and developing their own production processes. With the European ready-to-drink (RTD) beverage market projected to reach over $8 billion by 2028, it was the perfect time to team up with OOMNIUM for a public campaign.

In just 48 days, SUNDAYS raised 500,000 CHF, surpassing their funding goal by 14%.We caught up with Katy, their CEO, to ask her about their crowdfunding experience.

Katy, congrats on a successful campaign! How did the crowdfunding feel?

It was really rewarding.  The whole Sundays team worked really hard to make the campaign a success, so when it was finally over and we had exceeded our goal, we were obviously quite happy—and relieved.

What were the most intense moments?

OOMNIUM had told us about the "valley of tears," which is when our initial momentum from the launch of the campaign dies down and we haven't reached our goal yet.  I'd say those were the most intense moments for us. We really had to push on all levers and be realistic about whether or not we would successfully complete the campaign. 

What surprised you the most?

I was really surprised by how many new investors were excited to become part of the Sundays family! It was so heartening that so many people who weren't acquainted with us yet supported what we built with Sundays and decided that they wanted to be a part of it. 

What was your biggest learning experience?

It takes a lot of work to be successful in a campaign. You've got to put in months of pre-planning, and then it's a non-stop grind during the campaign. As the Oomnium team said from the start, it's best to get ready as much as possible before the launch, so you can easily turn on buttons, instead of trying to play catch-up once the official campaign starts. We also liked that OOMNIUM had a proven framework to quickly identify the brand’s purpose and tools to help develop storytelling for the brand’s campaign.

When did you know you were over the hump?

We had a call with a VIP investor who was interested in joining with a big investment later in the campaign, which got us over 100%.  That was a great feeling. After that, it was great to see more and more investors join in.  

What was your feeling after the campaign wrapped up?

Thrilled. I'm super pumped to push for a strong 2025 and can't wait to work with all our new investors and bring them along on Sundays' journey. 

Since then, which projects have you been able to tackle or already successfully complete thanks to the financing round?

Once the campaign ended and we got a moment to catch our breath, we quickly pivoted to planning and preparing strategies to start 2025 off strong. The year is already off to a busy start, as we've been putting together our marketing plans to further penetrate the markets we are in, and strengthen and grow in new markets within Switzerland. Additionally, we've been working on some new fun products, and we're tasting the first samples this week. Hopefully we will have a new Sundays beverage lined up for the first days of spring! 

What kind of company do you think would be best for a public round? What would you tell them to consider from the start?

I think any consumer products company would be great for a public round. People like things they can hold in their hands and try. But really any business that has a wide network and database of current consumers of their product, as they have a jump start on a great sales funnel. I'd tell them to engage with their network early and often to start positioning the campaign and building trust, which ultimately helps deliver investment.   

Katy, thanks a bunch for your time. We're super excited to see the results of your work in 2025 and what you'll be able to achieve with the team!

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