Lucky Punch – Boxing Inspired Fitness Movement
We empower people worldwide to become heroes and overcome everyday life challenges. And this is your chance to be part of our mission and co-own Lucky Punch. Don’t miss the opportunity to become part of the Lucky Punch shareholder community and join the circle of the 200 existing shareholders!
Le pitch
Lucky Punch was founded in 2020 by Chris Velkovski and Daniel Dmitriouk with one mission in mind: to empower people worldwide to become everyday heroes. Back when it was a bootstrapped business in the early stages of development, Lucky Punch overcame countless challenges and a worldwide pandemic to now become one of the fastest growing fitness boxing studios in the world:
- Over 10'000 community members
- 73% average Class Occupancy Rate
- 5000 monthly attendees
- +450 recurring memberships
Invest in a Swiss brand going international
With a Flagship Studio in Zurich and Dubai, a second location in Zurich opening 2025, and successful pop ups in Berlin and Copenhagen, Lucky Punch is on a path to international expansion to some of the world’s prime hotspots. Lucky Punch is growing at a rate that exceeds industry expectations, with year-to-date growth of 32% as of August 2024.
The importance of growth financing
To build on the momentum we've gained and explore new opportunities, we are seeking growth financing. While the current funding has helped us to achieve key milestones and expand to Berlin and Dubai, continued growth requires a larger dedicated team to fuel the demand with the national and international expansion. Additionally we organize events and Fitness Music Festivals in prime locations for the community.
Your investment will directly support this growth, enabling Lucky Punch to open new studios, strengthen our offerings and increase the community engagement. Our goal is to establish 11 flagship locations and sell 50 franchise locations by 2029.
Participate in long term success
The global health and fitness club market continues to grow, projected to increase from USD 91.18 billion in 2021 to USD 169.7 billion in 2030, at an average annual growth rate of 7.67% (Statista) This growth is driven by a megatrend of people adopting healthier lifestyles, resulting in more frequent exercise. Boutique gyms and group classes are experiencing the highest growth rates within the market. While the US, Australia, and New Zealand markets are already saturated with venture capital investment, Europe and the Middle East remain largely untapped, presenting an ideal opportunity for Lucky Punch.
Additionally, our proof-of-concept is validated by the successful opening of Zurich and the anticipated launch of Zurich 2.0 and Dubai.
By buying Lucky Punch shares you can invest in a Swiss brand going international. As a co-owner, you benefit from the growth of your favorite brand in international hotspots like Dubai and Berlin. If you are already one of our customers, the Lucky Punch Studio is now your «Home Gym» because every purchase serves to increase the value of your Lucky Punch share.
Thanks to our continued growth, global expansion plans, community leverage, and Lucky Punch's exit strategy, now is the prime time to invest.
Current traction
- Proven product-market-fit: Increased capacity by 88% from September 2022 to April 2024. Over the same time horizon, average monthly occupancy rate increased from 59% to 75%.
- High growth potential: Increased monthly revenue in flagship Zurich from CHF 59k to CHF 156k in just 14 months, with average monthly target revenue of CHF 186k in 2025. In comparison, our competitor Xponential Fitness stated an average monthly turnover of CHF 34k in the first two years of a newly opened studio.
- Community driven: Client base of 10'000, with +450 recurring members.
- Highly profitable and cash flow positive: 60% gross margin and positive operational cash flow from start of flagship opening in Zurich.
- Highly scalable franchise business: First inbound requests for Milan, Cape Town, Saudi Arabia, Stockholm, Frankfurt, Munich etc. franchises already received from larger international player/s.
- Market testing: Before entering a market, the market potential is tested with popups which require low CapEx investment before committing to a full flagship studio investment. Dubai was tested with different locations such as SLS Dubai Hotel & Residences and AURA SKYPOOL Dubai, while Berlin was tested through Soho House and Copenhagen will be tested through our partnership with 25H Hotels.
Why existing investors are excited
- Proof-of-concept and proof-of-market reached
- Highly scalable fitness & lifestyle concept
- Structure and playbooks for fast execution
- Low capital requirement to establish additional flagships
- Attractive market size and growth rate
- Team with comprehensive skill set to exploit opportunity for an international expansion from Zurich to Berlin, Dubai, Copenhagen and beyond.
The Team
The core team members consist of sport enthusiasts combining vision, execution, business development and finances.
Chris Velkovski (Founder and CEO): The brain behind the vision with the right execution. Conceived the concept in 2019. Self financed the business until 2021. Former consumer business founder with 7 years experience in the startup & fitness industry. Swiss Academy of Fitness and Sports.
Daniel Dmitriouk (Co-Founder and Head of Product): A hard-working, ambitious and passionate sports enthusiast with a bachelor's degree in Business Management. 5+ years of experience in the boutique fitness industry as a Master Trainer, having previously worked for major brands such as Technogym.
Denis Biscevic (CFO): Denis joined the team in July 2024, bringing over 12 years of experience in international B2C and B2B retail. Denis brings with him a robust track record in enhancing profitability and successfully guiding companies through growth and exit strategy. With an MSc in Management and Accounting, and as an ACCA member, Denis brings invaluable expertise in guiding management and Lucky Punch towards achieving dominance in the boutique fitness sector in Europe.
Antonia Pudney (Marketing & Growth Lead): Specializing in brand building, social media, and creative management, Antonia has proven experience in the consumer market and fitness industry in the UK and Middle East. With an eye for growth marketing, she develops customer-first digital marketing strategies for Lucky Punch.
Edward Elliott (Franchise Growth Lead): As a seasoned franchise and operations developer, Edward has over 24 years of experience in business management. Having successfully managed ventures ranging from startups to multi-million-dollar enterprises, He is determined to take Lucky Punch to new markets.
Michele Tanke-Juska (Operations Growth Lead): As a seasoned operations leader, Michele brings extensive experience in driving operational excellence across multiple boutique fitness studios. Demonstrating a robust track record in streamlining processes and enhancing profitability within 15 Locations in the USA with LA, New York, Boston, etc.